Ads.txt, header bidding, supply path optimization, people-based targeting, GDPR. The advertising technology industry is rapidly changing as is the technology that powers it.
As advertisers struggle to keep up with our industry’s „latest hot topic,“ we aim to help them understand the impact of each issue on their marketing strategy and objectives. Join us for a candid discussion on the latest trending topics, what they mean for brands and agencies, and how Adobe is building technology to address each one.
- The value and limitations of the ads.txt initiative
- How complete value chain transparency will be achieved
- How header bidding and first-price auctions can affect your strategy
This session is relevant to all marketers.